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Inspired by the ups and downs of puppy training, Zigzag is a science based programme designed to help your puppy learn the necessary skills to build a strong bond with their owners and connect with the world around them.
Roles
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Copywriting
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Editing
Targeting a UK audience, I wrote copy for the website, blog and in-app content in the comforting, yet Britishly-humorous and sarcastic brand tone of voice. I also edited articles written by professional dog trainers and behaviourists; occasionally writing the articles myself from an SEO-oriented outline. Other tasks involved writing witty taglines for the blog header images.
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